Running Google Ads sounds simple—but many tree service businesses waste money because of mistakes that are avoidable. Here’s what to watch out for, and how to avoid them.
Mistake 1: Using Only Broad Terms
Many advertisers think “tree service” or “tree removal” is enough, but those terms often attract irrelevant clicks (people browsing careers, equipment, etc.). Without long-tail phrases and negative keywords, your budget burns without generating qualified leads.
Mistake 2: Sending Ads to the Wrong Page
If your ad promises “24/7 Emergency Tree Removal,” but the link takes users to a generic service list or homepage, you lose conversions. Always match ad theme to landing page theme. That’s part of what Tree Service Google Ads ensures: your ads send users to the right pages.
Mistake 3: Ignoring Mobile Users
Many searches happen on mobile devices. If your landing page is slow, buttons are too small, forms too hard to use on mobile, users leave. Google’s dynamic formats prioritize mobile-friendly experiences. Make sure your pages are responsive and fast.
Mistake 4: No Ad Extensions or Poor Use of Them
Ad extensions (call extensions, location, sitelinks) help your ad take up more space and provide more useful info (phone numbers, service links, address). Not using them or using them poorly limits ad visibility and usefulness.
Mistake 5: Not Tracking or Testing
Without conversion tracking, you won’t know which ads or keywords are working. Without testing, you won’t improve. Set up correct tracking (calls, form submissions), test multiple versions of ads and landing pages. See what copy, price offers, or ad times perform best.
Mistake 6: Overlooking Seasonal & Budget Adjustments
Tree services are seasonal in many regions—demand surges after storms, in spring, etc. Failing to adjust budgets or pause campaigns in off-seasons wastes money. Also, higher bids during peak times may be necessary to stay visible.
