A profitable Google Ads campaign isn’t about throwing money at keywords—it’s about strategy. At Tree Services Marketing, we build campaigns that consistently bring in leads, using proven tactics backed by industry data.
1. Keyword Research with Intent in Mind
Focus on terms like “emergency tree removal [city]” or “affordable stump grinding” rather than generic “tree services.” According to WordStream, long-tail keywords often convert better because they match the exact intent of searchers.
2. Compelling Ad Copy
Highlight benefits like “24/7 Availability,” “Fully Licensed & Insured,” and “Free Estimates.” Your ad should clearly tell prospects why they should click you instead of a competitor—something we specialize in through our Tree Service Google Ads campaigns.
3. Optimized Landing Pages
Send traffic to pages built to convert—fast load time, mobile-friendly, and with a visible phone number. Google’s PageSpeed Insights is a free tool to check your page performance and find ways to improve it.
4. Use Ad Extensions
Call buttons, location info, and service lists increase click-through rates. These features make it easier for people to contact you without hunting for details.
5. Regular Campaign Optimization
Monitor performance weekly, adjusting bids, ad copy, and keywords for better ROI. Small tweaks can significantly improve your cost per lead over time.
Conclusion
With the right setup, Google Ads can be your most powerful lead generation tool—bringing in consistent, high-intent clients. If you’re ready to start a campaign that delivers, contact us today and let’s get your business in front of the people who need you most.
