Facebook Ads can generate incredible results—but only if done right. According to Meta’s advertising best practices, the right targeting and creatives are essential. Here are five common mistakes tree service companies make, and how to avoid them.
1. Targeting Too Broadly
Don’t waste money showing ads to everyone. Focus on specific service areas and homeowner demographics—something you can easily fine-tune if you work with a specialized Facebook Ads agency for tree services.
2. Using Stock Photos Instead of Real Work
Generic images don’t inspire trust. Use photos from actual jobs to build credibility, as confirmed by WordStream’s Facebook Ad image tips.
3. No Clear Offer
“Tree Services Available” is too vague. Offer something specific—like “Same-Day Storm Damage Removal”—and make sure it’s visible on your homepage for consistency.
4. Forgetting to Test Ads
Always A/B test different visuals, headlines, and CTAs to find what works best.
5. Ignoring Analytics
Without reviewing performance data, you won’t know which ads are worth keeping. If you’re not sure how to track effectively, contact us for help setting up proper reporting.
