Ever had a potential customer visit your website but not book a job? With Facebook Ads retargeting, you can bring them back—and close the sale, a tactic endorsed by HubSpot’s retargeting strategy guide.
1. Stay Top-of-Mind
Retargeting ads follow visitors around Facebook, reminding them of your services until they’re ready to book—something Facebook Business Help Center confirms increases conversion likelihood.
2. Cost-Effective Advertising
Retargeting clicks are often cheaper than initial cold traffic ads because the audience is already familiar with your brand.
3. Showcase Seasonal Offers
Use retargeting to promote time-sensitive offers like “Fall Tree Trimming Discount” or “Free Stump Grinding with Removal.”
4. Build Trust with More Touchpoints
Most customers need multiple interactions before hiring a service. Retargeting provides those extra touchpoints.
5. Increase Conversion Rates
Retargeting consistently outperforms cold audience ads in conversion rates, making it a must-have strategy. If you want help setting this up for your business, contact us today.
